The Ins and Outs of Successful Link Building

The Ins and Outs of Successful Link Building

    Are you struggling to get your marketing campaign off the ground, and know you could benefit from a successful link building campaign if you just knew how to do it? Link building is one of the most important things you can do for your business, because it keeps your clientele interested, involved and informed-the three things everyone wants when they’re building a relationship, whether it is with an individual or a company.

Fortunately, link building is also probably the easiest marketing technique to learn. There is plenty of leeway for creativity-in fact, those marketers who stick to a set script are usually the ones who end up with their marketing campaign crashing around their ears! Here’s a look at some of the most successful link building strategies currently in use:

1) Lose the squeeze page! Before you can learn what to do in link building you have to know what not to do, and installing a squeeze page that prohibits your clients from accessing your website until they’ve signed up for your mailing list is going to leave your campaign dead in the water. Why? First and foremost, SPAMMERS have ruined the squeeze page for everyone. Now consumers are 100% certain that anyone who is trying to get their contact information is only out to SPAM them. Secondly, today’s consumers just have too many choices. Squeeze pages worked when there was a limited amount of information on the web. Now, a squeeze page is just going to send your clientele over to the competition.

2) Offer them something in return. No one wants to hand out their personal information for nothing, but they will do so in a heartbeat if it means that they will be getting something they want as well. This is the true secret to successful link building; very few people want to join your mailing list just to join your mailing list, but they will do it if they know what they are going to be getting from it.

3) When you’re deciding what to give your mailing list’s newest members, don’t be afraid to be creative. This is a great chance for you to hand out coupons, e-books, overstocked products (hint hint-everyone loves freebies) and any other incentive that comes to mind. Don’t be afraid to think outside the box! You want your rewards to relate to your industry in some way, but that doesn’t mean you can’t give yourself a little leeway.

4) Don’t be afraid to take your list building offline, particularly if you run a physical location as well as your online one. Borders is the master of this-every customer who walks into their store is invited to join their mailing list in exchange for monthly updates and coupons, a practice which has had so much success that hundreds of other companies have followed in their footsteps. No, they weren’t the first to use this method of list building, but they are certainly among the most well known.
List building offers you a chance to reach out to your customers and let them know that you understand what they want, and it’s vitally important that you not let this golden opportunity to build a relationship with you

Carrie Mark
Exclusive Marketing Coach

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