A Simple Technique That Will Allow You To Build Your Network Marketing Business Even If You Don’t Kn

From The Desk Of Jaime Soriano, Attraction Marketing Coach

As a network marketer, I’ve used every technique in the book to prospect and sponsor new people into my business. I’ve used offline techniques that work well and I’ve used online techniques that work well. Of course, there are advantages and disadvantages to every prospecting technique, but for the most part, they all work well if you invest enough time and energy into them. With that said, I’ve had many people tell me that they sincerely wanted to build a network marketing business but they just didn’t have a large network of contacts. On top of that, they were intimidated by the internet, so they were hesitant to get into online marketing. In this short article, I’ll cover a super simple technique that I’ve used in the past to build my business that doesn’t require you to get online, and works even if you don’t have a large warm market.

With that said, I want to emphasize that this technique should be applied ONLY if you don’t have a warm market or you don’t have anyone on your email list. It doesn’t make sense to work this technique if you have an existing data base of contacts.

Keep in mind, that this technique can be used to sponsor new people into your business. However, you should have it in your mind that your goal is to work this technique just so you can get into a warm market. Why? Because building your business in your, or someone else’s, warm market is 100 time easier and more effective than if you tried to build your entire organization in a cold market.

What is this simple technique you can use to sponsor new people even if you didn’t know anyone and you didn’t want to get on the internet?

It’s called Business Card Prospecting. Simply put, it’s the art of collecting business cards through out the course of your day, so you have people to talk to and invite to an online or offline presentation.

First of all, let’s talk about where you can get business cards. There are endless places to find business cards. You can walk into local businesses and grab business cards that they’ll usually have at the front desk. You can simply ask people you run into if they have a business card they can give you. Heck, you can even grab business cards out of the fish bowl at your local diner or restaurant that people throw business cards into. The key is to identify a goal of how many business cards you want to pick up daily. For example, if you’re building your business on a part-time basis, you might set a goal to pick up 3-5 business cards daily. If you’re building your business full-time, you might want to pick up 20 business cards daily. Whatever your goal is, stick to it and be consistent.

Once you’ve started to pick up business cards, here’s is a sample of what you can say when you call them:

“Hi, (name). I got your name and number from your business card. Did I catch you at a bad time? The reason I’m calling you is because I’m expanding a new business in the area and I’m purposely calling business-minded people like yourself. Are you the type of person that keeps their options open?”

If they say YES: “Great! I know you’re very busy, and you may or may not be interested, but I also know that both of our businesses are built on referrals and sitting down together could be profitable for both of us. What day this week can we meet for 20 minutes – Thursday or Friday?”

If they say WHAT IS IT?: “I’m in charge of expansion for my company, (company name) which is based in (city, state) and we’re expanding in (your city, state). We’re basically looking for some quality people in (their field) who’d be open to taking a look at our Opportunity. Do you keep your options open?”

If they say NO: “OK, no problem. But can you do me a favor? I’d like to give you my name and number if you’re options open up later, or at the very least you might bump into someone that might be open to making a $1,000-$2,000 a month part-time, and you can give them my contact info.”

They key is to not get emotionally attached to whatever their response is, it’s just to run through as many business cards as you can until you sponsor a handful of people that will introduce you to their warm market, and now you’re off to the races.

In closing…

This technique works. It’s not a substitute for working in a warm market or building a highly responsive email list. But even if you don’t have an existing warm market and you’re intimidated by the internet, you can still build a business if you really wanted to.

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Jaime Soriano
Entrepreneur, Marketing Coach & Network Marketing Professional

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