A Third Party Review Of Mary Kay – Is It Still A Good Business Opportunity?

From The Desk Of Jaime Soriano, Attraction Marketing Coach

If you’re checking out this third party review, chances are you’re looking for some information on Mary Kay. In this simple review, I’ll go into some details about the company and opportunity. In addition to that, I’ll cover how you can position yourself to have the best chances of success, should you decide to become a distributor.

First, let’s cover some basic information about the actual company. Mary Kay is a company that sells various skin care and cosmetic products through a direct sales business model. The company was founded in 1963 by Mary Kay Ash and is based in Dallas, Texas. Ash’s vision for the company was to provide a place where women could achieve unlimited success. Since then, the company has become become one of the largest direct sellers of skin care in the world and Mary Kay has become a well known global brand. Currently, there are 2,000,000 Mary Kay distributors worldwide, with 36,000 who have achieved the position of Sales Director, and 500 who have achieved the position of National Sales Director, which is the highest position in the company. It’s this type of sales force that has enabled the company to surpass $2.5 billion in annual sales. Currently, the company is being led by Mary Kay Ash’s son, Richard Rogers, and David Holl, and is a proud member of the Direct Selling Association (DSA). To make a long story short, Mary Kay has been a huge business success and Mary Kay Ash, who started the company with $5,000 and had to overcome numerous obstacles and tragedies, has been documented as one of the best business people in recent history.

When it comes to their products, Mary Kay sells various products lines. While they have too many products to mention in this short article (over 200 in the US alone), their most successful product lines include their skin care line, their famous cosmetics line, their body products line and their fragrance line. The company develops, tests and produces most of their products in it’s manufacturing facilities in Dallas and in China. On an annual basis, the company invests millions of dollars on testing to make sure the products are of the highest quality available.

Now, let’s cover the business opportunity. You can become a Mary Kay distributor for a little over $100. The compensation plan is pretty simple, you earn a 50% commission of everything you sell. In addition, you can qualify for may rewards and incentives including brand-new cars, world-class travel, diamond rings and pendants and state-of-the-art televisions. The company spends more than $50 million a year on incentives, and has given out more than 100,000 luxury cars to top producing leaders. All in all, for the right person, Mary Kay can be a fun and lucrative business opportunity.

In closing, Mary Kay is a popular and well established company that sells high quality products. However, contrary to what you may have been told, that has very little to do with whether you will be successful or not. While it’s obviously beneficial to you to have a stable company supporting your business, what really determines whether you will succeed or not, is your ability to sponsor people into your business, your ability to market the company’s products and your ability to build a team. And, one of the biggest factors to accomplishing those three things is your ability to market. If you don’t know anything about marketing, you’ll have a hard time building your business. It’s critical to your success that you get the right marketing training so you can brand yourself and generate an endless flow of quality leads. Of course, you can build your business strictly using old-school, traditional, offline techniques but, for the average person getting started, calling on your warm market will only take you so far. If you can combine effective offline strategies with the ability to generate 10-30+ leads a day online, there’s no telling how successful you can be with your Mary Kay business.

Jaime Soriano wrote this Mary Kay Review for people looking into the company. Sadly, most Mary Kay distributors will never see the success they desire because they lack the marketing skills to generate sufficient leads for their business. To learn how you can generate more leads than you can get to, visit Jaime’s MLM Training

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Jaime Soriano
Entrepreneur, Marketing Coach & Network Marketing Professional

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