Online MLM Training – 3 Tips On How To Use Video Marketing To Build Your Business

From The Desk Of Jaime Soriano, Attraction Marketing Coach

So you’re excited about your business opportunity and you’re ready to start marketing online. The problem is, with all the different ways you can market, you don’t know where to begin. Well, a simple form of free marketing that you can use right out of the gate is video marketing. In this short article, I’ll discuss video marketing, it’s advantages and how you can start utilizing them to drive traffic to your website.

One of the coolest things about video marketing, as I mentioned earlier, is that it’s free. And for new marketers starting out, that’s very important. All you really need is an inexpensive camera, which might be your only cost if you don’t already have one, and you’re ready to go. In a matter of minutes, you can put together a piece of content and upload it to a video sharing site.

Another benefit of video marketing is that it does what text ads can’t do. It also allows you to show your excitement, build a rapport with your target audience and show your personality, which goes a long way when you’re trying to connect with people. Obviously, text ads are also effective, but they just can’t do what videos do.

If you’re not familiar with video marketing, there’s no need to worry. There’s a ton of resources and tips you can find online. The following are 3 basics to help you get started:

1. Determine what your video content will be about – As a rule of thumb, don’t hard pitch your business and products on every single one of your videos. Every once in a while, it’s OK to soft pitch your business and products, but for the most part, try to make your videos informational so you can educate your prospects. Your prospects all have certain challenges and problems concerning their businesses. The key is to make videos that offer solutions to their problems, so they have a reason to watch your videos.

2. Identify your target audience – If your videos are about network marketing, your target audience should be network marketers or people looking to get into network marketing. Your target audience isn’t dog trainers or model airplane enthusiasts. If you make good videos, but position them in front of an untargeted audience, you won’t get any results. Placing the right keywords in your title and description, and adjusting your tags will help you position your videos in front of people who would most likely be interested in what you’re offering.

A little tip when your adding keyword to your tags – Besides adding keywords, you can also add key phrases to your tags by placing quotation marks around the key phrase you want to target.

3. Determine where to post your videos – There are a ton of video sharing sites on the internet where you can post your content. Obviously, everyone’s heard of Youtube so you definitely want to upload your videos there. But there are 30-40 other sites you can upload videos to. Now, you might wonder why you should post them up on so many sites when Youtube is the undisputed King of video sites. There’s a couple of reasons, but one is so you can increase the chances of being found on the search engines. Also, by posting to many relevant video sites, you can create quality backlinks to your website which will increase it’s relevancy in the eyes of search engines like Google and Yahoo. But, that’s for another article.

One last note, uploading videos to 30-40 sites is extremely time consuming, so you might want to outsource that to a posting service if you can afford it.

If you can discipline yourself to create one piece of video content a day, before you know it, you can have hundreds of videos online driving quality traffic to your website on auto-pilot. And, once you’ve got a steady flow of traffic, you’ve started the process of building your network marketing business online effectively.

Jaime Soriano is an Attraction Marketing coach who helps network marketers build their businesses with video marketing and other cutting edge marketing techniques. To learn how top earners are generating 50-100 leads a day online for their MLM business, visit Jaime’s MLM Training

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Jaime Soriano
Entrepreneur, Marketing Coach & Network Marketing Professional

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