The Biggest Mistake That 97% Of Network Marketers Make And How To Avoid It

From The Desk Of Jaime Soriano, Attraction Marketing Coach

With the economy spiralling downwards, more and more people are looking into network marketing as a vehicle to provide financial relief. And, for good reason. The network marketing industry is one of a few industries that actually experiences momentum and growth during a down economy. Of course, if you’re looking to break into the industry, it’s important that you find a company that you can get excited about and a product that you can get passionate about. Once you’ve done that, you’ll have to find a sponsor, get to work and start building your business. In this simple article, I will cover one of the biggest mistakes that 97% of network marketers make and how you can avoid it.

Mistake – The mistake that the overwhelming majority of network marketers make is that they pitch their business and try to shove it down everyone’s throat. They try to brag about their company’s founders, and how much experience they have. They try to overwhelm you with information about how great their product is, and how their product is the best thing since sliced bread. The most common thing they talk about is how great their compensation plan is, and how no other company has a compensation plan like theirs. Blah, blah, blah! The reality is nobody cares and pitching your business in this manner will give you terrible results. Keep in mind, assuming your targeting existing network marketers (which you should because they are your target market), they ALREADY have a business that they’re trying to build. They don’t need another one, when they’re probably already struggling with the one they have. In addition to that, spamming people and posting random links all over the internet, will not only yield you terrible results, but chances are, you’re probably getting the double whammy of ruining your credibility at the same time. Always keep in mind that people don’t join companies, products and compensation plans… They join people! So understand that when you’re pitching what’s in your company’s products, or explaining how your service does what it does, you’re actually talking about stuff that won’t help you sponsor the person you’re talking to.

Solution – What you should be doing is marketing you and your system. This will take you a lot further than trying to pitch your products and compensation plan. People are attracted to leaders who can provide genuine value and guidance. This is why it’s critical that you develop your mindset and skillset, and always work on adding new skills to your toolbelt. They’re also attracted to leaders who can provide them with a real, do-able lead generation system that they can apply to build their business and make money. For example, if most network marketers struggle with not having enough leads and not having enough cashflow, wouldn’t it make sense to talk about solutions and systems that will address those two problems? By marketing you, your system and solutions to problems, you’ll find that you’ll be able to magnetically attract leads and prospects to you effortlessly.

Now, you might be asking yourself, “OK, market solutions to people… I get it. But, when do I bring up my business opportunity? After all, that’s ultimately what I’m trying to do.” The answer is on the back-end, after you’ve provided value, built a relationship and probably helped them solve one or more of their business challenges. Remember what I mentioned earlier, people join people, not companies. I’d like to add that people join people they know, like and trust. So knowing that people join people and join people they like and trust, marketing on the back-end after you’ve provided value and helped them, makes perfect sense. Trust me, bringing up your business after you’ve established a relationship is 100 times more effective than shoving your business down their throat. I mean think about it, would you ask someone to marry you on the first date, or worse yet, if you weren’t even on a date and just randomly ran up to them on the street? Of course not… So, why would you expect someone to partner with you when you have absolutely no relationship with them or haven’t provided them with value and help?

This is a very different approach than what you’ve probably been taught, but understand that this is how the top earners effectively market and build their businesses. If you can make the adjustment in your mindset and started offering solutions instead of pitching your business, you’ll start to successfully generate leads, with very little effort. Of course, you can keep spamming all your friends on Facebook until they all delete you.

Click here to get access to a completely FREE webinar on Attraction Marketing that will show you how the top marketers brand themselves, generate 50-100 leads a day, personally sponsor 10-20 people a month and even make money when people say NO to their business.


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Jaime Soriano
Entrepreneur, Marketing Coach & Network Marketing Professional

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