The Top 5 Reasons To Leverage 3-Way Calls To Build Your MLM Business

One of the most powerful tools in a network marketer‘s tool-belt that’s often under-used is an effective 3-way call.  3-way calls are extremely powerful when used properly.


In this short but detailed post, I want to highlight 5 reasons why you should leverage 3-way calls to build your MLM business:


Reason #1: It’s The Best Way To Learn – It’s often been said that 1 hour in the field is better than 10 hours in the classroom.  In other words, you can read scripts and ask your sponsor what to say or how to say it… But none of that compares to actually listening to them on the phone or listening to them answer a prospect’s questions LIVE.  Do you truly want to learn how to professionally handle a prospect’s questions, or how to properly enroll a new rep into the business? Then stop reading about what to say and get a qualified prospect on the phone with your sponsor or upline leader. I promise you, you’ll get more from listening to that 5 minute phone call than any script you can find.


Reason #2:  It’s Duplicatable – In network marketing, you have to focus on duplicatable techniques if you want to grow your business fast. Getting on the phone with a prospect and fumbling over yourself for 20 minutes in an attempt to EXPLAIN your business opportunity is NOT duplicatable.  But getting on the phone and 3-way calling your leader into the call is.  Not everyone is good at sales. Not everyone has the confidence or posture to be effective on the phone. Not everyone can explain the business or compensation plan… BUT everyone can edify and 3-way call their leader onto the phone with their prospect with the purpose of INVITING (still NOT explaining!) them to the next sizzle call, webinar, luncheon, meeting, big event, etc… Or with the purpose of enrolling the prospect into the business if the prospect has already been exposed to a presentation.


On a side note: Do you want to know why your team members don’t attempt to get on the phone more?  It’s because they’re not confidant and they probably feel like they can’t explain the business to someone properly.  But how many more phone calls do you think they’d get on if they knew they just had to initiate the process and then get their sponsor (YOU) to do all the talking for them?  As a leader, wouldn’t you love to be in a situation where you have your phone ringing all day long with qualified and pre-interested prospects/leads that you can talk to and enroll into your team? If that sounds good to you, then create a system and culture where that will happen. Then if you’re a BIG BUILDER, duplicate your leaders so that they can do 3-way calls for their team so that you can create leverage in your business. Not clear on what I mean? Well, on any given day you may be able to handle 10 qualified 3-way calls. But if you had 5 leaders on your team doing 10 qualified 3-way calls PLUS you doing 10 calls, you’d have 60 qualified 3-way calls occurring on a daily basis. Even if you took yourself out of that equation, you’d still have 50 calls going on daily. Remember, if you’re the ONLY one who can do a good 3-way call in your business, you’ll create a LID that now will limit your growth and slow down your momentum.


Reason #3:  Get Yourself Out Of The Way – If you’ve been in the industry for more than 30 days, you’ve probably heard the terms “recruit up” or ” recruit reds”.  If you want to explode, you have to “recruit up”.  In other words, you want to recruit people that are center of influences and that have threads of success in their backgrounds. These are the BEST people to bring into your business because chances are they also know people that are successful and have tons of quality contacts. But how can you sponsor people like that if you’re just getting started or don’t have a value gap to offer that potential leader?  You get the heck out of the way!  Learn how to properly edify your leader and 3-way call them onto the line… and shut up!  Leveraging your leader and their experience to help you recruit a “red” is 100 times more effective than you trying to recruit them by yourself.  Don’t let your ego stop you from bringing someone into your business that can potentially be a superstar!


Reason #4: Leverage Someone Else’s Story – The reality is “facts tell and stories sell”.  Let your prospect hear another person’s testimonial.  Maybe they’ll relate more with your leader’s story or personality than they can relate to yours… And that’s OK.  Every person you talk to will have different reasons for exploring a network marketing opportunity.  Learn to identify what their reasons are and leverage someone in your business (upline, downline or sideline) who got involved with the business for the same reasons and is succeeding.


Reason #5: Let Someone Else Be The “Bad Guy” – If you have the type of personality that’s afraid to ask for the prospect’s business or maybe you’re not confidant enough yet to go for the “close”, let your leader be the “bad guy”.  Assuming you’ve done your job and edified your leader properly, you’ll discover that they will have no problem “closing” your prospects for you.


So there you have it: Top 5 Reasons To Leverage 3-Way Calls To Build Your MLM Business…


I want to leave you with this last point: Even if YOU are good at sales and YOU have the ability to close business over the phone, I want to encourage you to STILL leverage 3-way calls in your business.




Because the way you enroll someone new into your business is the way they will enroll people into the business. If they see that all you’re doing is putting them on the phone with someone else who will do the “work” of enrolling them, they’ll see that they can do that too and they’ll do that in their business. If they feel that they have to be as good as you to be successful, chances are they’ll be too intimidated to get started… and even if they do, they’ll start explaining things by themselves to their contacts, and they’ll blow their market and themselves out of the business.

If you’re not leveraging 3-way calls to build your business, I want to highly recommend that you start using them so you can grow your network marketing business exponentially and get momentum fast.


To Your Success,

Jaime Soriano

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P.S. If you’re trying to build your primary business online and you’re NOT leveraging a Marketing System to generate leads, you’re leaving money on the table and you’re probably spinning your wheels. I know because that’s what I was doing before I found a good system to use. This is the only marketing system I recommend and it’s the very same one that I’ve personally used to generate more than 25,000 leads.

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Jaime Soriano
Entrepreneur, Marketing Coach & Network Marketing Professional

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