Putting Networking Back into Network Marketing

Network Marketing is essentially about networking and developing the skills to interact with other people. The better you get at interacting with other people the easier it will become to build your network of friends and associates. The good news is, it is easy to develop skills of interacting with other people. All you have to do is....INTERACT WITH OTHER PEOPLE.

Over the years I have been involved in a number of Network Marketing Companies. And in each one of them I was told the same thing. "You are already in Network Marketing. Whenever you share information about a great movie, or a new restaurant that everybody needs to check out you are marketing through your network. You're just not getting paid for it."

Well, that last statement begins to illustrates the difference between sharing and selling. When you share a movie with a friend, you don't make a dime. Its a free unbiased endorsement, therefore, your third party referral carries a lot of weight. But when you share your Network Marketing Company, you are no longer an unbiased third party and your "recommendation" becomes a sales pitch.

So how do you share your Network Marketing Company with out it being a sales pitch.

Well first you have to determine who your target market is. For a Network Marketing Company the best person to make an offer to is someone who already understands what network marketing is and is already sold on the concept of network marketing; someone you don't have to convince that, it isn't a scam and you can actually make money at it. And who fits that category?

OTHER NETWORK MARKETERS!

But there's a problem. Most of them already have a Network Marketing Company that they are involved in. Why would they want to join yours? The truth of the matter is 97% of Network Marketers fail in their Network Marketing Companies. They fail for a lot of reasons. Some people join a company and never do anything with it. Some people are convinced to join a company and never get any support. Sometimes the company simply disappears. So there are a lot of reasons why someone might be interested in another company.

People are also looking for leadership. This is how you can move from being a network marketer, pitching his/her business to, a friend, offering a recommendation. Just like a friend sharing a great movie, offer other network marketers tips, strategies and other information that has been helpful to you in your network marketing efforts. And offer this information freely with no strings. If you don't have anything to offer, go and learn something new and then share what you've learned with other people.

Eventually other people will begin to see you as an authority, someone who can actually help them become successful at THEIR Network Marketing Business. People will begin to take your recommendations seriously, free and paid recommendations. And some of them will join you because you have become a leader.

But it all starts with interacting with other people and building relationships.