Understanding The Big Question: What Is Lead Generation?
The biggest issue that new marketers encounter is the question, "What is lead generation?" The reason they struggle so much in their business is the lack of understanding the big picture. Once you see how everything fits together, you will begin to realize the importance of each marketing method you take on.
Allow me to paint a picture for you. Visualize each marketing method you use. This could be social media, article marketing, video marketing, pay-per-click, or classifieds. Whatever method you choose, picture a giant funnel that collects all your leads. Let's say you have two or three marketing methods. This doesn't mean add on more funnels, but rather a bigger funnel. This funnel collects all leads from every marketing method you use and focuses them into one area; your lead capture page.
What is a lead capture page? A lead capture page is a page that allows a prospect to fill out contact information. Once the information is filled out, they officially become a lead and are open to a possible sale.
Many times new marketers use a replicated site to capture leads which can seem very impersonal. These pages advertise the company and not the marketer. It doesn't give a prospect a reason to trust the marketer because the marketer has only given them a sales pitch. How do you bypass an impersonal capture page? The answer is to customize your page and put your face on it. Making a video to tell the prospect who you are and separate yourself from the thousands of affiliates advertising the same company can make a huge difference in attracting leads.
After you have captured your lead, you have to be able to develop a relationship with that lead. Many times, marketers see a lead as money at the table. To an extent, that's true but leads can always sense when you're counting money at the table. Give your leads value and continue to solidify your relationship with them. The best way to do this is through an autoresponder.
An autoresponder is a system that allows you to send automated e-mails to all of your leads at scheduled periods. There is no possible way to grow your business if you're sending one hundred different e-mails a day. By creating a set of e-mails that are delivered to all your leads, you will be able to communicate any information in a short period of time.
Remember, there are many ways to market but only one sales funnel that captures all of your leads. The more marketing methods you implement, the bigger the funnel. Creating a customized capture page increases your chances of a lead, because it separates you from the thousands of marketers selling the same business opportunity. Once you have your leads, you must develop a relationship with them in order to make a possible sale in the future. Finally, create a set of well constructed e-mails that will give your leads value and keep them open to a possible sale and you will be able to grow your business quickly and efficiently.
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