My Secretary Stella Works 24/7. Do You Have a Stella in Your MLM Business?
My Secretary Stella Works 24/7, and Never Asks For Overtime Pay. Should I Give Her An Increase?
O.K. that does seem rather pretentious. Me? With a Secretary? Um….yeah. Not this entrepreneur!
However, I have nicknamed my Auto-responder “Stella.”
On a basic level “Stella” is like a secretary. The nice thing is that I have YET to pay “her” overtime for the hours “she” puts in. Pretty nice considering that she works 24-hours a day, 7-days a week, 365 days a year!
But really, an auto responder is much more than a secretary or simple automated email system. It captures names, user locations, and other information, which can then be used in your responder to personalize emails to hundreds or thousands of people.
An Auto responder is an online email system that needs direction from you to tell it what emails to send out, when to do it, and to which people.
What does this sound like?
Not sure about you, but it reminds me of a secretary. And a damn good one at that!
Here’s the basics: you write the messages that you want to send out, schedule when to send each message out, then people complete the form on your website and click a button that automatically sends their email address to the auto responder, which then builds your list and starts the sequence of messages.
You Might Be Asking “Why Should I Use an Autoresponder?”
There are tons of reasons you should be using one. Here’s the main ones that come to my mind.
1: You market a product, service, or system on your website. The visitors or prospects to your site aren’t converting into paying customers. So setup a free email course on a topic that your niche market would be interested in and create a form within your auto responder to capture their information. Every single visitor to your website will then be offered something for FREE, which then turns you into the “expert” on that topic!
2: After someone buys your product or opts into your system you want to stay in touch with them obviously since they are part of your “list” – and we all know, the money is in the list. You want to let them know of any updates you make, any upcoming training, or hints/tips/strategies that you’re having a great amount of success with. Of course you will want to offer them additional affiliate products related to their first purchase.
3: You are running a business. Your business is based on how people view you – especially in the MLM industry. Are you someone that’s helping others out, or are you someone that’s out there to just make a quick buck off of someone else? Set up an auto responder to grab their information, and in return they are receiving quality information from you about how they can make their online business even better.
This helps to build your relationship with your prospects, and through the quality information that you’re sending them, they begin to view you as the leader and mentor. Which in turn helps to make their mind up for them and they join you in your business.
Scenario 4: You had already started building a list and now have a growing number of leads. When you have a new training coming up, or special, or product, or tid bit of news to send, you need a way to access your entire list in one fell swoop. Your auto responder will do this for you. Set up one simple broadcast message to be sent out along side the messages that the auto responder is already sending out, and viola! You just blasted one easy message to hundreds or thousands of people at once.
It’s a fact that 50-80% of your sales will not come on the first time they opt in to your website. If they were already to buy, they would just do it right from the get go. And prospects like that are a dime a dozen. The sales will come after the 5-7th contact with the prospect. If you have no way to keep in touch with prospects, then you just lost them as potential members of your downline.
If you are offering valuable content where prospects want to hear from you, your messages should be scheduled every 3-4 days. They don’t want to hear your ads every day or every other day!
Even consider a week. Briefly describe your product or system again (as your prospects might have forgot -it’s been a long time after all!) and stress the most important benefits to prospects.
One more way to reach prospects and make some affiliate commissions even when people don’t join you in your primary MLM company is with an auto responder.
When you provide your affiliate links in your messages and someone clicks on it, they are taken to a site that looks like the main site for whichever program is being advertised, but in the coding, you’re getting credit for it. If that prospect then purchases from that site, you get a commission from them, even if they choose not to join your primary MLM.
You can then turn around and put it back into your business for more advertising or other resources.
Using an auto responder to follow up with prospects is one of the most important aspects in your online business.
Without it, you might as well not even be in MLM for the business.
It is simply THAT important.
Other than having a lead generation system and understanding the basics of attraction marketing, having an auto–responder working for you is part of the foundation that the rest of your business is built upon.
No foundation and your business comes tumbling down.
Naming your auto responder and how much you’re going to pay her, however, is up to you.
Look to the right for the latest updates from my Auto responders blog.
Click here to learn about the #1 Auto responder being used in the world right now. I use it, my mentors use it, and my downline uses it.
Find out why you should be too! Just don’t call yours Stella. She’s mine!
