Marketing Multilevel Business and Not Dragging MLM Associates Down
Let us start with a little imagery.
What does a ball and chain image make you think of? Some might say it's the attachment to something that you can't break free of. Others might think it's something that is holding you back. Carrying a weight that won’t let you move freely and uninhibited.
Well, the ball and chain in the MLM world is something or "someone" holding you back from breaking free. So how does someone in particular hold you back?
1) Someone tells you something that breaks your motivation or self esteem. Pretty much stabs you in the heart.
2) Someone you sponsor is excited to work yet doesn't really want to work.
Let me touch more on #2. So you sponsor someone in Network Marketing that is all gung ho about doing the business. Then you realize they don't treat it like a business but more like a part time hobby. This puts you in a situation in that you put up all this upfront investment in time and resources for a distributor that won't even distribute. So you continue to work at it holding their hand helping them get paid. Of course you get paid but at what cost? The time you hand held this Network Marketing distributor could have been better served with other Network Marketing distributors in training or support. You’re essentially working for your Network Marketing distributor when they should be pulling their own weight. A healthy downline is one where they can do exactly what you do. Sell products and sponsor more people who want to do the same. This all starts with marketing multilevel business online correctly.
If your downline Network Marketing distributor doesn't do the work and you have to pull them through the mud to get them to work do you really think that will motivate them to work on their own? Why should they? They have an upline associate willing to bend over backwards to make them money. Where is the leverage in that?
This is especially dangerous to new potential Network Marketing associates. If they see you dragging multiple associates in hopes of getting a commission check and in the end some residual out of it they will not want to join. Why? Who wants to copy their sponsor in dragging their own downline to success?
The better picture is to lead by example and let the lazy people fall out and the real Network Marketing distributors turn into leaders. If you make it seem like a lot of work people will not want to take that on. Everyone is busy when they take on a small side business. There is no need to make the Network Marketing business harder than it is. You can guide someone to success but carrying him or her will not help either of you in the long run. Marketing Multilevel Business correctly at this point is more important than ever.
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Lawrence Tam
Father, Mentor, and Internet Specialist
Blog: http://www.LawrenceTam.net
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