MLM Consultant Vs MLM Sales Person

So what really is the difference between a MLM Sales Person Vs MLM Consultant

Let’s lay the baseline with good old Web Definitions pulled from Princeton.

Sales Person: A person employed to represent a business and to sell its merchandise (as to customers in a store or to customers who are visited)

Consultant: Adviser: an expert who gives advice; "an adviser helped students select their courses"; "the United States sent military advisors to Guatemala"

Just looking at the definitions you can clearly see these aren’t the same type of position. The sales person is viewed as a person who pushes product. Most will invoke images of someone trying to sell you something you don’t want or need. The demand is obviously there because if it wasn’t the sales person wouldn’t try to move a product that didn’t sell. Most people don’t go hunting down sale people to get sold to. Generally, if you’re in the area you will be pitched to.

The consultant on the other hand doesn’t seem so sales focused. Princeton defines it as an advisor. Actually, Princeton really does a great job and shows that the consultant is an “expert who gives advice.” Are expert in dire need of making a sale?

Now, it’s not to say that sales people are not experts but the perceived image of a sales person is that their #1 quality to them is persistence and having a skill set to close a deal on anyone. This is how most MLM distributors are. They are sales people trying to push product and find more people who will do the same with them. Their mindset is one of chasing people down. Basically, if your breathing you’re a candidate for a pitch.

Consultants are perceived to be experts in their fields and when someone needs help in that field they go to find THEM. Consultants don’t hound people for business. To be a MLM consultant is a different position altogether. People see out consultants and this is the ideal position a MLM consultant can be in. MLM consultants are ones that can solve people’s problems with either their own product or to provide a solution their money problems.  Prospects want solutions and the best timing to solve that problem is when they are outwardly seeking to fix it. You can’t stop someone from smoking if they don’t want to stop smoking. That is a problem you perceive and not what they think is a problem. Stop imposing your own value onto people and projected what people want instead.

The positioning of both of these positions is completely different. The MLM  sales person is chasing people down convincing people where as the MLM consultant is being sought out after by people who need problems solved.

From the explanation above, you can then see how a person could have functioned as a sales person and then transitioned into being a consultant. You won’t see an “expert” chase someone down to make a sale. Correct positioning in a sale is crucial to determining your chances of making a sale.

So be in the mindset of solving people’s problems versus your own. People don’t want to be sold to but people sure do love to buy. Correctly marketing your MLM opportunity to attract prospects versus chasing them down will drastically increase sales numbers.

The main way to do this is generating targeted traffic to you as a consultant versus someone else who is just out there waiting to make a buck.

I help mentor network marketers from their MLM sales person mindset. My system correctly positions my team and students into becoming consultants which provide VALUE instead of products people don’t want. Learn to attract versus chase down prospects like a professional MLM consultant.

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Lawrence Tam
Father, Mentor, and Internet Specialist

Blog:  http://www.LawrenceTam.net

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