Forever Living Business Review

Forever Living Products (FLP), also known as Forever Living Products International, Inc. is head-quartered in Scottsdale, Arizona. The company is a multi-level marketing distribution company that sells Aloe Vera and Bee derived dirnks, cosmetics, nutritional supplements, and personal care product in over 137 countries.

The company was founded by Rex Maughan in 1978. He is the CEO of the company. Forever Living was ranked number 340 in the Forbes list of the 500 largest private companies in 2006. FLP uses a system of multi-level marketing (MLM) where distributors are mainly part-time agents selling products online and locally using in-person presentations.

Forever Resorts:

Forever Living is a vertically integrated company; meaning, they own everthing; from the land the aloe vera plants are grown, to the processing and manufacturing plants, to the distribution facilities. So they control the quality of every step.

In addition, Forever Living also operates Forever Resorts, which owns and operates more than 65 vacation and entertainment properties located in or near National Parks, Recreation Areas and National Forests across the United States. Forever Resorts operates 20 properties in Europe and Africa. Their most famous property is the Southfork Ranch in Texas, which became a household name thanks to the television show "Dallas". Additionally, Forever Resorts manufactures houseboats in factories located in Arizona and Indiana. These houseboats are provided as rentals in Forever Resorts' marinas.

Products:

The Forever Living Products is the world's largest distributor of aloe vera and beehive-based products. Below is a little bit of information about their primary product, the aloe vera:

1. FLP only grows Aloe Barbadensis Miller, which is supposed to be one of the more powerful medicinal varieties of aloe vera.
2. The aloe vera plants are harvested by hand, washed, and filleted to remove the exterior rind. The inner gel is collected into stainless steal vats.
3. FLP only uses the inner gel of the aloe vera plant.
4. Aloe Vera is the number one ingredient. They start with 100% pure inner gel and combine it with other ingredients as required.
5. FLP has a patented stablization process to ensure the aloe vera is identical to the inner leaf gel. The aloe vera is also free of any type of pesticides, freeze drying and heat treatment.
6. All of FLP's health, beauty, and nutritional products carry the International Aloe Science Council Seal of Approval.
7. All of FLP's products are controlled and regularly tested by a team of microbiologists to ensure quality.

Forever Marketing Plan:

According to some sources, Forever Living has over 7 million distributors worldwide.

The distributors attend rallies to get tools, advanced training, and support.

How Does It Work?

The product is the first thing to market. As a Forever Living distributor, you get 5%-18% off the price of the products and you also earn the same amount off each personal sale you make.

As you recruit people into the opportunity, you earn volume bonuses off of their sales and you have the option to earn trips, bonuses, and profit sharing.

Essentially, the earning potential stems from two main areas within the marketing plan; retailing and team marketing.

As a distributor, from the sale of the various products, he or she can make a 43% profit. This means that for every $100.00 wholesale you purchase from the company, you will earn $43.00 profit. In addition, FLP will pay you a personal bonus ranging from %5-18% of the retail price.

When a distributor develops a team of distributors, he or she will receive, what is called, group volume bonuses, ranging from 3%-13%. Work with your team leaders and you will receive an additional leadership bonuses ranging from 2%-6%.

The business plan keeps you secure in whatever level of success you achieve. What this means is once you reach a position in the marketing plan, you remain there. You will also enjoy the success of your team because the marketing plan does not allow any pass-ups.

As a distributor, you receive training on the various products. They also minimize paperwork and product inventory so that you can stay more focused on the customer, as well as with your distributors.

The FLB success cycle is as follows. First you purchase the business pak. Next step is to build a business plan, use and share the products, follow up with your customers, do business presentations, and lastly sponsor new reps.

Conclusion:

The FLB overall business model sounds simple enough, but are the trainings provided sufficient enough to give new distributors the skills they need to build a business? If you are currently a Forever Living distributor or are considering to join Forever Living, only you can answer this question. My experience is to be successful in any opportunity, you need to be marketing yourself, and providing value to your prospects by giving them something first prior to pitching to them your products or business opportunity. This type of marketing style is referred to "Attraction Marketing", and it is an approach that can help you generate more sales effortlessly. But, this is a topic I will cover at another time.

Overall, I think that Forever Living is a great company. It provides a business model that allows the serious entrepreneur to build a business that will allow them to create a nice lifestyle. The products look good. The compensation is your typical compensation plan, which means that it is not much different than other compensation plans I have seen; it can lead to a very comfortable lifestyle. The only one weakness I see here is the trainings that are provided. But, if you feel the trainings are not helpful enough, there are online systems and trainings that can address this issue. You just have to be open to learning new skills.

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